Beauty is not about being perfect. Beauty is confidence and with four products and three minutes, you will feel like yourself, only better.


Understanding how busy life is, FRED. face was built on the philosophy that life is complicated but looking good doesn’t have to be.

“ My cosmetic line is easy to use and in three minutes and using no more than four products, FRED. face will make you look and feel the way you’ve always imagined. ” ~ Fred Connors

Establishing himself as a self-esteem and makeover expert on the hit Canadian television show X-Weighted, Fred Connors traveled across Canada lugging around the largest cosmetic kit one could imagine. He soon realized that he was favouring lipsticks, powders, shadows and bronzers: the products he loved the most. By continually using the same four products in slightly different ways on different people, he came to realize the importance of universality and simplicity. In 2006, Connor’s extended FRED. beauty and developed FRED. face, a universal cosmetic line that would simplify beauty for all ages and skin types.

The line is hypoallergenic designed for all skin types and colour. The cosmetics are refined and simple to use. They are infused with restorative antioxidants and vitamins, to promote skin radiance and clarity. They have SPF to provide added protection and much needed nourishing minerals to replenish your skin.

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